A few years ago, Facebook was just a social media platform people meet new people. But now, it has become more than that. Today Facebook has become a huge platform where marketing has made its own world in it. Facebook has about 1.79 billion active users! Yeah, you heard it right, BILLION!
Apart from Instagram and Twitter, Facebook has also made a place of its own in the world of business. Because of the growing popularity of Facebook, now you may see many business pages on Facebook recently being added. So there’s much competition of time, attention and prospects.
Here are Facebook marketing tips which highlight the strategies and features marketers need to use for their marketing.
- CREATE A BUSINESS PAGE
The very first thing in Facebook marketing is to create a business page which doesn’t look like a personal profile. This will help you to represent your brand. Pages are different from the personal profile as it includes business tools, brands, and organizations from which your followers can like your page in order to see your content in their news feed – something which is not possible for a personal profile.
Add some follower to your business page to make it look good. you can buy Facebook page likes from different provider like share supplier or boost likes
According to Facebook terms and condition, you can’t create a personal profile to represent your business. So you have to convert it into a business profile.
- CHANGE YOUR FACEBOOK COVER
The Facebook cover is the first thing that the audience notice when they land on your business page/profile. It’s an area of self-promotion. For example, if you are promoting a contest, you may add information about it on your cover so that the audience may overlook that area.
There are some rules to set up a cover photo that has maximum impact. Such as the correct size should be 828 px by 315 px, should relate to your profile photo and thirdly, it should be of 60 seconds maximum if you are going for a cover video.
- USE PICTURES AND IMAGES
Pictures are the most powerful tool for marketing on Facebook. Not only it engages your audience, but it also takes more space in the newsfeed. Moreover, using pictures will make a better understanding of your brand towards the audience because written contents are boring and who has the time to read a whole big paragraph.
Pictures make your profile as well as audience’s newsfeed attractive and it will create more exposure for your brand to the audience.
- SPICE UP YOUR VIDEOS
Video content and Facebook marketing make a good partnership. A video makes the user’s scroll to stop in their tracks as it’s entertaining and eye-catching. It’s the ideal way to engage your users with your brand. As its less time consuming and more understandable by the audience, people are mostly attracted towards video content.
Video posts are dominating on Facebook. You don’t need to be a professional videographer, you just need a smartphone, some lighting and some goodies that may add charm to your video content.
- CREATE A MARKETING PLAN
In order to achieve your goals, you need a plan. The main key part of the plan is to determine the right content mix. It is recommended to use 80-20 rule.
This 80-20 rule means that you use 80 percent Facebook content to inform, educate and entertain. While the 20 percent is used to promote your brand. Remember that! If you provide an eye-catching content to your audience to keep them engaged so that they can develop an interest in your products in those 20 percent posts.
- RESPONSE TO MESSAGES
Facebook calculates response time in their algorithm. So make sure you respond to all of the messages. As your response time will be live on your page, your followers would be able to know that how much you interact with them.
It will make your followers more open towards you. If you respond their queries effectively, then they’ll never hesitate to ask questions about your brand.
- POST AT BEST TIMES FOR YOUR USERS
We should know at what time our users are active so that they don’t miss our post. Well, there’s no perfect time to post on Facebook. But according to some researchers, there are particular times at which you can post:
- The best times to post on Facebook are 3:00 pm on Wednesday, 12:00-1:00 pm on Saturdays and Sundays and 1:00-4:00 pm on Thursday and Friday.
- As Engagement rates are 18% higher on Thursdays, Fridays and weekends, you can see the highest clicks rates. According to Neil Patel, people tend to be happier on Fridays s post some funny contents to match your audience’s mood.
- According to Sure Payroll’s research, the worst timings to post on Facebook are on weekends before 8:00 am and after 8:00 pm.
- KEY GOALS FOR MARKETING
Before starting a marketing on Facebook, you need to set goals that would become a most important feature of your business page. Without goals, it becomes hard to explain your strategy performance to the audience. Here are three main goals that you need to set up for Facebook Marketing:
- Increase your Facebook likes.
- Enhance your Engagement with your audience.
- Increase your Sales.
- USE WEBSITE LINK
You want your audience to know more about your brand to provide them with a website link. In other words, you can promote your Facebook page by promoting it on other social websites so that there’s more exposure of your to an enormous amount of audience. You will be able to get more followers and the engagement time will eventually increase.
These tips will make your Facebook marketing much appropriate to a huge audience. I hope these tips will help you in your future marketing.